Premium Domain Names Can Increase Your Search Engine Traffic!

Increase your chances of being found via search engines — or replace your current domain name for better search engine positioning.

All domain values at SweeperWebNames.com are based on pricing from the domain appraisal website, URLappraisal.net. All are being sold at only a fraction of appraised value.

Premium domain names can offer great long-term benefits for your company.

Do you use domains to drive traffic? Consider the importance of your domain name in establishing your brand.

Moniker Founder and President Monte Cahn, in a March 2010 article in smallbusinessnewz, discussed the value of having a website domain that strongly develops your company's brand. Cahn noted that even the big companies make mistakes in this area. For example, you would expect Apple to own iPad.com, but someone else has that domain.

He also talked about the importance of covering your brand in terms of domain names. This means getting all variations possible. Get typos, different extensions and country codes, etc. Use 301 redirects on misspells of key brands (including singular/plural versions). However, when it comes to domain names for different products, he says it's best to build sub-sites around those with their own content, which can help drive link juice, SEO value, and traffic.

Kahn talked more about the fact that people are still going directly to domains through direct navigation. "Direct nav and domaining is one of the oldest practices you can have in the Internet and web space," he said. "I think it's been forgotten with all that's happening in search and social, but this is the strategy where you are going out and buying domain names that can be feeder sources of traffic into your main site. Or, because of consumer use of those domains and then typing those into the browser box, you can set up content, and use those to drive consumer engagement with your brand through other means besides your own primary URL."

"Someone could build out a hundred domains driving towards their main domain, in many instances you might do a 301 redirect, if it's a small domain, with not a lot of traffic," he said. "With the bigger ones, let's say you're in the insurance category, and you're Allstate Insurance Company, and you end up with freeinsurancequotes.com as a domain you want to have, you're probably going to want to build out content on that, optimize that for both paid search and SEO, and use it as a traffic driver that also ends up with traffic back for Allstate."

"Simplifying the name in the domain will help people remember your brand is a positive thing. Generic domain names, especially, command a huge amount of traffic, both directly in type-in traffic and indirectly in the huge SEO benefit an exact, term-matching generic domain grants for the search term." It's a good idea for businesses to keep in mind that domains should be easy to remember, not too long, easy to spell, relevant to the brand. Avoid complicating characters such as hyphens. Though there are exceptions, simplicity is key.

Here are three great ways to use your Premium Domain Name from SweeperWebNames.com.

Upgrade your current domain name to one that reflects wider coverage throughout your state or industry. No matter what the name of your company, having a .com web address that encompasses doing business in your entire state gives your company status.

Other domain names at SweeperWebNames.com contain words that are used often by search engines, and/or that are all-encompassing names that may well offer more value than the one you use now.

Just starting out? Start with a domain name that provides for expansion. And, hit the ground running with a 'statewide' or 'premium wording' domain name!

Starting your business with an easily recognizable domain name can be an excellent investment in your business. Now that the internet has been around for a number of years, there are few top-level domains left to choose from. That's where Premium Domain Names can make sense as a way to get your business off the ground quickly.

A great way to attract search engine-based traffic is to set up a 'welcome page' based on your Premium name. Then, have that website name forward to your primary website automatically. That way, when someone uses the search terms that mimic your Premium Domain Name, your Premium website will be the top one in the search results!

Here is an example of what your 'forwarding page' might look like. This example assumes that Bob's Sweeping Service has purchased a Premium Domain Name as a way for its website to receive more traffic from search engines. Ultimately, of course, they could choose to use IowaSweeping.com as their primary website location.

IowaSweeping.com is... Bob's Sweeping Service, your professional choice for power sweeping in the state of Iowa. If this page does not automatically transfer to our primary website within 10 seconds, click here.

After the page you set up at your Premium Domain opens, then forward it to your current website. The example above illustrates this idea. It is made for the available Premium Domain Name, IowaSweeping.com. (If this were a real example page, you could easily set the page to forward automatically to your current website home page.)

Have questions? Just send us an email We'll be glad to help in any way we can.